How many of us have had the impulse to grab a candy bar or other unhealthy snack while waiting in line at the grocery store?

MARTIN’S Food Markets, Richmond City Health District and Greater Richmond Fit4Kids are partnering on a new project to encourage customers to think healthy at the check-out with the launch of Healthy Ideas check-out lanes at eight MARTIN’S stores in Richmond. This project is designed to promote healthy eating by increasing the availability of healthy food choices in grocery store check-out lanes.

The Healthy Ideas check-out lanes contain both national and MARTIN’S brand perishable and nonperishable healthy food items. While the exact selection of products vary by aisle and store, among the items offered include: fruit , nuts, individual snack packs from MARTIN’S exclusive Nature’s Promise natural and organic section, nutrition bars and 100% fruit juice.

The Richmond area MARTIN’S stores that now feature a Healthy Ideas check-out lane include:

• 3522 W. Cary Street

• 7045 Forest Hill Avenue

• 5700 Brook Road

• 5201 Chippenham Crossing

• 2250 John Rolfe Parkway

• 11361 Midlothian Turnpike

• 4591 S. Laburnum Avenue

• 10250 Staples Mill Road, Glen Allen


***Over the next year, the Healthy Check-Out Lane project will be expanded by the Richmond Area Childhood Obesity Prevention Coalition with grant support provided by the Virginia Foundation for Healthy Youth. The project was initially funded by the Virginia Department of Health and under the guidance of the Richmond City Health District and Greater Richmond Fit4Kids staff.